Madisen Montovino is a graphic designer from Camas, Washington. Her personal work explores nature and mental health through colorful and playful forms. She graduates from Whitworth University in the spring of 2020 with her BA in Graphic Design. There she worked as the Design Editor and currently as Editor-in-Chief of the university’s yearbook.
Big Sister is a fictitious second-hand online boutique, inspired by the experience of raiding your older sister’s closet. It was designed to appeal to a target audience of 15-25-year-olds and uses botanic patterns and textures to emphasize the brand’s eco-friendly values. Branding for this project included the creation of a logo, a letterhead, business cards, sales tags for clothing items, and packaging for the clothes to be shipped in. This project became a marker of several things for me: this was the first time I really started to put myself in the shoes of the audience I was trying to reach, thinking about the type of person who would be interested in this company. This was also one of the first times I used integrated illustrated elements with my design work, which is a strategy I have continued to expand upon throughout the past several years.