In my work, I strive for clear and visually engaging designs that are both easily understandable and attractive. Both U.S. National Parks and Parrish & Grove Botanicals show how color plays an important role in the delivery of information on print media.
Through flat graphics, map outlines and typography, the U.S. National Parks infographic relies on images for visually communicating eight park facts using very few words. These images utilize the U.S. National Park Service’s official colors – green, white, gray and orange – which are enhanced by the teal background.
To practice designing under a brand identity, I was tasked with advertising a service for an existing business. The cover of the Parrish & Grove Botanicals trifold brochure features a di-cut of one of their bouquets. I added pink to balance the brightly colored flowers and to accent their branded color palette of dark green, black and white. I also included one of my own photos for the background to provide texture and a cohesive aesthetic.