One of my favorite tools in graphic design is the brand guide. Preset style rules create an element of challenge, and it’s just plain fun to find creative solutions within these limitations. Even in my personal work, the first step to creating a design is to choose fonts and a color palette.
Another thing I enjoy is satire- and you’ll find nothing makes satire better than following the branding guidelines of the thing you’re parodying. The following works are a couple of tongue-in-cheek pieces I’ve done this year.
This year for the Whitworthian, I got to participate in choosing some new fonts and revamping the layout and design guidelines. These guidelines are reflected in our print editions as well as in any infographics and in-house ads that appear in the paper. The infographic shown here is one I did for this year’s April Fools’ edition of the Whitworthian, which was unfortunately not published due to the campus closure. The copy as well as the art are my own composition.
As I’ve been involved in club leadership and student media, I’ve become more invested in – and disillusioned by – ASWU. Sometimes, during election season, it just seems all of the candidates are saying exactly the same things. It’s with this in mind that I set out to design the most generic ASWU campaign poster possible. The poster, shown here, follows both the Whitworth branding guidelines and the seemingly-prescribed talking points of the campaign.