Maria Smith Part 4

Mariah Athletics Retail Store

To round out this presentation, I decided to design an environment I hadn’t yet explored: retail. I transformed my own logo and branding into a fictional “athleisure wear” store called Mariah Athletics. This project combines my love of black and white with my identity as a student athlete, and stands out from other stores because of the use of script.

Exterior Overhead Sign, 2020, digital media
Storefront, 2020, digital media

The graphic style of the store design combines simple, geometric elements with brushier fonts and accents to create a high-contrast, eye-catching environment. I wanted this environment to be a mix between high-end athletic wear stores, like Lululemon, and a messier, graffiti like style. The simple color palette and the sans-serif font in the logo and sign give the high-end vibe, whereas the script font and graffiti textures provide a bit of an edge. 

Wall Graphic I, 2020, digital media
Wall Graphic II, 2020, digital media

Find me on Instagram @mariasmithdesigns or on the web at

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