Sophia Lizberg Part 2

This project was created to fulfill an assignment for Graphic Design II, Spring 2021. The brief required us to create a new logo for the recently renamed Whitworth Department of Art and Design. We were instructed to create a new identity and completely forget the established guidelines set by the university. I decided to create a dynamic logo that can stand alone or change depending on which degree track is being referenced. I kept the logo minimal so the art and design work it is placed next too can speak for itself. 

I started this project by creating the branding guide and dynamic logo. This established a set of rules for myself and others to follow when using the brand. I chose to go with a dynamic logo that fit with each track in the department. Even though each track fits under the larger Whitworth Art & Design umbrella, each one is unique and has instances where it should be distinguished. 

Whitworth A&D Branding Poster, 2021, Adobe Illustrator, Adobe InDesign, printed on 80# uncoated cardstock, 11×17 inches

The next step was using the dynamic logos to create business cards for each professor in the department. The front of the card features the logo and the back features their information along with the Whitworth A&D icon. 

Whitworth A&D Dynamic Business Cards, 2021, Adobe InDesign, printed on 80# uncoated cardstock, 3.5×2 inches
Whitworth A&D Single Business Card, 2021, Adobe InDesign, printed on 80# uncoated cardstock, 3.5×2 inches
Whitworth A&D Floating Business Cards, 2021, Adobe InDesign, printed on 80# uncoated cardstock, 3.5×2 inches

While designing the business cards I decided that I wanted to create a folder of information that would be sent to students when they were accepted into the department. I created several postcards, letterhead, and stickers that would be included in this folder. It would provide students with information like classes they need to take, what the department can offer them, and welcome letters from their advisor and the chair of the department.

Whitworth A&D Folder Contents, 2021, Adobe Illustrator, Adobe InDesign, printed on 80# uncoated cardstock, variable

The final portion of this project was creating a series of promotional posters that could be used to advertise the different tracks in the department. I adapted the tagline “Create Your Future” which can be found in the admission folder to fit three of the tracks the department offers. I wanted these posters to be eye-catching, engaging, and readable. To accomplish this, I used photos where the subject took up most of the frame and large text interacting with the subject. It creates an intriguing design that is still legible from afar. 

Graphics Track Promotional Poster, 2021, Adobe Illustrator, Adobe InDesign, printed on 80# uncoated cardstock, 11×17 inches
2D Track Promotional Poster, 2021, Adobe Illustrator, Adobe InDesign, printed on 80# uncoated cardstock, 11×17 inches
3D Track Promotional Poster, 2021, Adobe Illustrator, Adobe InDesign, printed on 80# uncoated cardstock, 11×17 inches

2 thoughts on “Sophia Lizberg Part 2

  1. This series impactful yet soft due to the colors you chose. In the final posters, I like the way you chose various words depending on the tract.
    I graduated from Whitworth in 1973 and would have loved a graphic design program since that turned out to be my field. At that time, there were no computers for design. In fact, I used a t-square a triangle a drawing table and type had to be sent out to an off-site company. From there, it was placed on to the page using wax.
    Thank you for sharing your stunning work. I foresee a great future in design for you.

    Like

  2. I forgot to mention. What was most notable was the way you dealt with the type. I love the way you wove it in and amongst the figures on the posters, especially the ceramicist. Wow.

    Like

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