This project was created to fulfill an assignment for Graphic Design II, Spring 2021. The brief required us to create a new logo for the recently renamed Whitworth Department of Art and Design. We were instructed to create a new identity and completely forget the established guidelines set by the university. I decided to create a dynamic logo that can stand alone or change depending on which degree track is being referenced. I kept the logo minimal so the art and design work it is placed next too can speak for itself.
I started this project by creating the branding guide and dynamic logo. This established a set of rules for myself and others to follow when using the brand. I chose to go with a dynamic logo that fit with each track in the department. Even though each track fits under the larger Whitworth Art & Design umbrella, each one is unique and has instances where it should be distinguished.
The next step was using the dynamic logos to create business cards for each professor in the department. The front of the card features the logo and the back features their information along with the Whitworth A&D icon.
While designing the business cards I decided that I wanted to create a folder of information that would be sent to students when they were accepted into the department. I created several postcards, letterhead, and stickers that would be included in this folder. It would provide students with information like classes they need to take, what the department can offer them, and welcome letters from their advisor and the chair of the department.
The final portion of this project was creating a series of promotional posters that could be used to advertise the different tracks in the department. I adapted the tagline “Create Your Future” which can be found in the admission folder to fit three of the tracks the department offers. I wanted these posters to be eye-catching, engaging, and readable. To accomplish this, I used photos where the subject took up most of the frame and large text interacting with the subject. It creates an intriguing design that is still legible from afar.