My next piece is the Whitworth Art & Design Branding Project which was completed during the Graphic Design 2 class. This project was created by Professor Ben Necochea and was based on the renaming of the Whitworth Art Department to the Whitworth Art and Design Department.
Throughout this project, we were given the opportunity and freedom to reconceptualize the logo for the department. We also were free to stray from the established Whitworth University brand guidelines. This was a great opportunity to practice creating original logo designs.
After many phases and ideas, I settled on a concept inspired by Whitworth’s beautiful campus.
The logo was to be simple and professional, while making the letters clearly visible. I wanted this logo’s letters to connect well together and have balance. The “W” is in the shape of a person which helps to represent student growth in all aspects of their art. Hopefully this design projects the department’s shift in direction.