Kyle Smithgall Part 3

Developing Design

Kyle Smithgall Logo, 2020, Adobe Illustrator, size variable

After enjoying the Circle Icon project, I began searching for more opportunities to incorporate illustrations into design. Logo design works best for this because it often requires creative use of iconography. In my Typography 1 class, I had a chance to create a logo for myself. While the process of brainstorming was fun, I found that settling on a personal brand was rather difficult. It is one thing to create for another company or person, but it is a lot harder to examine my own identity in this way. I eventually came to a design that communicated my interest in illustration while remaining simple. 

Kyle Smithgall Logo and Wordmark, 2020, Adobe Illustrator, size variable
Kyle Smithgall Brand Style Guide, 2020, Adobe Illustrator, size variable

Since my Typography class my design style has changed to incorporate more geometric forms. My current Graphic Design course offered an opportunity to show my growth through a fictional rebranding assignment for the Whitworth Art and Design Department. This minimalist pinecone design better represents my current design style, and if I were to rebrand myself, I would use this project as a starting point.

Whitworth Art and Design Logo, 2021, Adobe Illustrator, size variable
Whitworth Art and Design Brand Composition, 2021, Adobe Illustrator, size variable

Find me on Instagram @kyles_illustrationsanddesign or on Redbubble at KyleSmithgall

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