Jaime Crain Part 2

After spontaneously adding a graphic design major in the fall of my sophomore year, I took my first design class in January of 2020. I liked the idea of pursuing a more “practical” facet of the art world. I had no idea what design would become for me. I’m always telling people that I don’t approach graphic design technically. Yes, I have learned—and taught myself—a good amount about the programs I use, but I am by no means the most technically proficient Adobe user. I don’t know all the keyboard shortcuts, and maybe I don’t always go about solving problems in standard ways. All that is secondary to me. I am an artist first and a graphic designer second, so what I care about is the effect of my work. Color and composition are as important in my design work as they are in my paintings.

Wellness Bar Booklet and Menus, 2021, digital design printed on 32-pound gloss paper, 6×7 inches closed
Wellness Bar Takeout Bag, 2021, digital mockup, size variable
Wellness Bar Mural, 2021, digital mockup, size variable

As I fell in love with the graphic design process, I realized that I favor a few areas in particular. Branding is incredibly fun for me, and I love layout problems in general. Working with books and posters are some of my favorite ways to explore layout design. 

Wellness Bar Booklet and Menu, 2021, digital design printed on 32-pound gloss paper, 6×7 inches closed
Wellness Bar Coffee Cup, 2021, digital mockup, size variable

Last semester I had the opportunity to work on one large branding project with the guidance of my instructor, Ben Necochea. I chose to focus on a fictional rebrand of a health food café in my hometown. As I planned the project, I kept in mind the kind of work that I plan to do as a professional designer. One of my goals after graduation is to work with small business owners on branding projects that extend far beyond logos. I would love to incorporate the design of environments, packaging, and merchandise when I work with clients in the future. So, that’s what I did for The Wellness Bar. After developing a set of brand guidelines, I was able to design hypothetical takeout packaging, storefront signage, menus, employee aprons, and a mural for the dining space. I enjoyed compiling these elements in a physical booklet. Being able to direct this project to fit the path of my career made it one of the most pivotal projects in my time as a student. 

Find me online at jaimecrainart.com and on Instagram @jaimecrainart and @jaimecraindesign

Wellness Bar Aprons, 2021, digital mockup, size variable
Wellness Bar Sign, 2021, digital mockup, size variable

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