This is an unofficial rebranding project based on Cleanline Surf Co. It demonstrates the clean, structured, and reliable nature of the company. As well as its commitment to good vibes and the stoke of board sports.

Beginning with a rebrand of the company’s primary logo, I designed it with similar elements of the surf shop’s current logo while also giving it a new, fresh feel. The line work creates multiple ‘C’ shapes and a representation of a curling wave.

Other components of this project show the potential for print media in their advertising and marketing. Some include screen printed t-shirts and promotional posters, as well as more pointed designs like the Cleanline Catalog which targets the shop’s audience by displaying their current selection of surfboards and other merchandise.

The business cards depart from the standard rectangular style and utilizes the semi-circle to enhance the logo design.

More work at www.dylangriffdesign.com