An unofficial branding project for Whitworth University’s Art + Design Department, this project includes brand guidelines, color and font usage, design elements, and logo creation. Whitworth’s Art + Design Department enables students to make work that expresses themselves, tells a story, poses a question, solves a problem, and is backed by the history of the medium.
Whitworth University’s official brand guide was referenced in this project by maintaining usage of the university’s color palette for primary and secondary colors. However, this project departs from their brand guide in typography usage in order to create a look that is signature to the Art + Design Department.
The brand logo is a reflection of the place that brings the department together, the Lied Center for the Visual Arts and our Bryan Oliver Gallery. Representing Lied’s triangle beams and descending hallway, the logo has familiar ties to the space where students spend their studio time.
With the addition of ‘Design’ to the department name, using the plus symbol as a recurring design element was important in visually communicating how the department is taking on the graphic design program with more emphasis and recognition.
More work at www.dylangriffdesign.com